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Research papers

Changing equity of private labels: Western Europe

This paper addresses the role of private labels within the perspective of Western Europe and reviews the main factors affecting private label development within the region, the future of private labels vs. brands, and the impact of supercenters and...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Author: Thomas Bachl
Company: GfK
September 14, 2003
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Citation

Bachl, T. (2003a, September 14). Changing equity of private labels: Western Europe. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/changing-equity-of-private-labels